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High Quality Herbal Wellness

Decades of practice, lifetimes of experience, and a commitment to both cutting-edge botany and traditional plant knowledge combine in all of our formulations.

It Starts at the Source

When it comes to wellness, every detail matters.

Wellness is found in the wild. We seek out certified organic plants or plants organically growing in the wild to ensure sustainable growing practices, healthier soil and environments, and to avoid synthetic chemicals, pollutants, and pesticides. In 2021 we sourced over 2.25 million pounds of organic herbs and continue to require more organic plant material to support our growing business. The demand for our over 100 botanical ingredients contributes to positive land stewardship in over 35 countries and six continents.

We look for suppliers who can either sustainably collect or cultivate herbs that meet the quality standards we need. This can often take years of development. By fostering long-term relationships and paying a fair wage (through programs like Fair Trade, FairWild, and the efforts of the Traditional Medicinals Foundation), we incentivize our farmers and collectors to create high quality products. These relationships have been so successful that we’ve been working with some of our suppliers for more than 30 years.

Our Herbs

Medicinal Grade Plants

Not only do our herbs need to be organic and ethically sourced, we also have high standards for quality and often medicinal grade to ensure they deliver therapeutic effects. After being harvested or wild collected and then cut, cleaned, and carefully dried, our herbs make their way to our solar-powered facility in Sebastopol, California. Here, they are tested for quality markers.

Each herb has its own quality standard. That can mean high essential oil content, the right amount of bitterness, or a minimum level of an active compound. But the result for each is the same : a tea that has power. This commitment to quality is one of the things that sets us apart from other tea brands.

Our Formulations

Wisdom of Herbs

The wisdom of traditional herbal medicine has been helping people for centuries. The herbalists who formulate our products draw from the global systems of herbal medicine. In each case, they consider how herbs work both individually and together. They build on combinations that have traditionally been used for the desired benefit. And although each system has its own rationale for herb formulations, there are similar general principles among all systems.

For example, our best-selling Smooth Move® tea is formulated according to the principles of traditional European herbal medicine. It uses rules of compatibility and organizing principles for teas to define a hierarchy of ingredients. The hierarchies include: The Basic Remedy – one to five herbs that address the condition directly. Supporting Herbs – herbs that complement the Basic Remedy, enhancing its effects or reducing any potential undesirable effects. Flavor Enhancers – a small amount of herbs, also known as corrigents, used to make the tea taste good. Senna leaf, an herbal laxative, is the Basic Remedy in Smooth Move® with licorice, fennel, cinnamon, coriander and ginger added as supporting herbs to help improve the experience. Sweet orange peel and its essential oil added for taste.

Our Process

Tested from Field to Cup

We never stop testing. Our herbs are put through a battery of tests as part of our core quality control, ensuring identity, purity, and composition. As funny as it sounds, we always begin with identity testing, making sure that our herbs are what they claim to be. There are lots of herbal doppelgangers out there. And even if it actually is chamomile, not all chamomile is created equal. We look for specific characteristics in each batch of herbs that confirm its therapeutic quality. One of the first steps our scientists go through, after examining a new batch, is to put a sample from each shipment under the microscope. There we see each unique flourish, whirl, and spiral that confirms the herb’s identity.

Best Sellers

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Breathe easy promotes respiratory health breathe easy eucalyptus mint

Breathe Easy® Tea

This blend promotes respiratory health like a breath of fresh air
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Traditional Medicinals logo. Daily Herbal. Organic Chamomile & Lavender. Pleasantly Floral. Supports Relaxation. Caffeine Free. 16 Wrapped Tea Bags. Herbal Supplement. NET WT .85 OZ (24g). USDA ORGANIC logo. Organic Chamomile & Lavender packages

Chamomile & Lavender Tea

This blend settles your nervous system when stressed and eases tension
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Traditional Medicinals logo. Daily Herbal. Organic Chamomile. Soothingly Sweet & Floral. Supports Relaxation. Caffeine Free. 16 Wrapped Tea Bags. Herbal Supplement. NET WT .74 OZ (20.8g). USDA ORGANIC logo Chamomile Tea

Chamomile Tea

Chamomile calms your nerves and supports healthy digestion
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Traditional Medicinals logo. Relaxation. Wellness. Organic Cup of Calm. Calming and Relaxing. CHAMOMILE MINT. Caffeine Free. 16 Wrapped Tea Bags. Herbal Supplement. NET WT .85 OZ (24g). USDA ORGANIC logo. cup of calm team and cup

Cup of Calm® Tea

This blend is calming and relaxing when you need it most
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Traditional Medicinals logo. Daily. Herbal. Organic Dandelion Leaf & Root. Balanced & Earthy. Detox + Kidney Health. Caffeine Free. 16 Wrapped Tea Bags. Herbal Supplement. NET WT .99 OZ (28g). USDA ORGANIC logo Copper kettle, Dandelion Leaf & Root Tea bag on a yellow dish, and a cup of tea promoting kidney function placed on a tray with flowers atop a wooden table.

Dandelion Leaf & Root Tea

Dandelion Leaf & Root supports digestion & kidney health while aiding the body's natural detoxification process
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Traditional Medicinals logo. Seasonal. Wellness. Organic Echinacea Plus. Promotes Immune Function. ELDERBERRY. Caffeine Free. 16 Wrapped Tea Bags. Herbal Supplement. NET WT .85 OZ (24g). USDA ORGANIC logo A rustic table set with a brass teapot, a steaming cup of Echinacea Plus® Elderberry Tea, vibrant echinacea flowers, cinnamon sticks, and elderberries captures the essence of this nourishing blend. This serene arrangement is crafted to naturally support and nourish the immune system.

Echinacea Plus® Elderberry Tea

This blend boosts the immune system
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Traditional Medicinals logo. Daily. Herbal. Organic Ginger. Pleasantly Spicy & Warming. Digestion Support. Caffeine Free. 16 Wrapper Tea Bags. Herbal Supplement. NET WT .85 OZ (24g). USDA ORGANIC logo Boxes of Ginger Tea, highlighting organic ginger root and fresh lemon, are elegantly arranged beside a potted lemon tree on wooden blocks against a calming blue background, providing a delightful blend that supports healthy digestion.

Ginger Tea

Ginger promotes healthy digestion and prevents nausea due to motion
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Traditional Medicinals logo. Daily. Herbal. Organic Hibiscus. Tart & Fruity. Promotes Heart Health. Caffeine Free. 16 Wrapped Tea Bags. Herbal Supplement. NET WT .99 OZ (28g). USDA ORGANIC logo Hibiscus Tea

Hibiscus Tea

This blend supports the cardiovascular system
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Lemon Balm Tea. light & citrusy and relieves stress A cup of Lemon Balm Tea, renowned for its soothing effect on the nervous system, rests next to a box of Traditional Medicinals organic lemon balm on a wooden table by the window.

Lemon Balm Tea

Lemon Balm calms the nervous system and supports digestion
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Mother's Milk<sup>®</sup> Tea Success Mother's Milk® Tea

Mother's Milk® Tea

This blend promotes breast milk production for nursing mothers
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Nettle_3D front facing box Two cups of herbal tea sit on a patterned cloth next to a package of Nettle Leaf Tea, highlighting its benefits for joint health and overall wellness.

Nettle Leaf Tea

Nettle Leaf supports joint health and overall wellness
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nighty night 3d front facing box A hand gently cradles a mug of Nighty Night® Tea, resting on a wooden table alongside a softly glowing lamp and a packet of tea bags.

Nighty Night® Tea

This blend helps you relax and get a good night’s sleep
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Nighty Night Extra<sup>®</sup> Tea A cup of tea with Nighty Night Extra® Tea bags rests on a wooden table, surrounded by valerian root, fresh herbs, and flowers for a serene deep sleep experience.

Nighty Night Extra® Tea

This blend will help you mellow out and relax with extra help from valerian root in our strongest sleep formula

Josef A. Brinckmann

RESEARCH FELLOW, MEDICINAL PLANTS AND BOTANICAL SUPPLY CHAIN
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Kirsten Tripplett, Ph.D.

PRINCIPAL SCIENTIST, BOTANICAL MICROSCOPY, QUALITY CONTROL
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Guido Masé RH (AHG)

Principle Scientist, Chief Formulator, Herbal Educator
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Zoe Kissam

Director of R&D, Staff Clinical Herbalist
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Marisa Williams, ND, RH (AHG)

R&D Staff Scientist, Botanist, Project Technical Leader
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Meet Our Herbal Experts

The Team

Josef A. Brinckmann

RESEARCH FELLOW, MEDICINAL PLANTS AND BOTANICAL SUPPLY CHAIN
Get To Know

Kirsten Tripplett, Ph.D.

PRINCIPAL SCIENTIST, BOTANICAL MICROSCOPY, QUALITY CONTROL
Get To Know

Guido Masé RH (AHG)

Principle Scientist, Chief Formulator, Herbal Educator
Get To Know

Zoe Kissam

Director of R&D, Staff Clinical Herbalist
Get To Know

Marisa Williams, ND, RH (AHG)

R&D Staff Scientist, Botanist, Project Technical Leader
Get To Know
Partnerships & Certifications

Delivering on our Mission to Source Ethically & Reduce our Footprint

USDA Organic

Over 99% of our herbs are organic, because we believe in the positive impacts it has on environmental sustainability, biodiversity, and overall ecosystem health. Purchasing USDA Organic® herbs helps us increase transparency while prioritizing consumer well-being and farmer success, which is key to producing the high-quality herbs.

B Corp Certified

As one of the first natural products companies to receive a B Corp certification in 2010, we have continued to build on our commitment to social equity and to lighten our footprint on the planet. With rigorous reporting standards, this is how we hold ourselves accountable for using business as a force for good in the world.

California Green Business

We are a Certified California Green Business, which is another way we ensure that we are doing the best we can for the planet we all share. As part of the certification, we align with environmental regulations in the areas of waste, energy, water, pollution prevention, and air quality.

CCOF - California Certified Organic Farmers

One of the first companies to become a member of California Certified Organic Farmers™, we are incredibly proud of our commitment to organic and our long relationship with one of the first accredited organic certifiers.

Fair Trade Certified USA

We continue to grow our communities that are certified Fair Trade USA™ with farmers and traders who abide by globally recognized fair standards. Fairness in trade relationships helps ensure equitable market access, while supporting our sourcing communities.

Fairtrade International

Purchasing herbs certified by Fairtrade®, a globally recognized ethical label is another way we support trade justice for our farmers and provide our consumers with the trust and confidence to make sustainable shopping choices.

FairWild

Because we believe that wellness is found in the wild, we support FairWild® certified herbs to ensure the wild plants in our products are harvested in a way that protects ecosystems and encourages land conservation, while also supporting the collectors who forage our herbs.

Non-GMO Project

Our herbal tea products are Non-GMO Project verified, with Genetically Modified Organisms excluded from the cultivation, ingredients, and processing of our labeled products.

Purpose in Action

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Walk with Us: Purpose in Action

At Traditional Medicinals, we believe that the quality of our teas is a direct result of our commitment to farmers. Our vision is to build lasting relationships with farmers, provide...

A Visit to Herb Heaven

by Lori Varsames, Traditional Medicinals’ Writer Lately, when I hear the word “heaven,” my mind wanders to Trout Lake Farm. Since visiting the farm last September with members of our...

For the Love of Pandas: Setting New Standards in Sustainability

In October of 2018, Traditional Medicinals (TM) was honored by the World Wildlife Fund for Nature (WWF-China) and the Chinese government for helping to establish standards for the world’s first...